能量棒(diet bars)是不少人減肥時的好幫手,經常會以這小吃代替高卡路里的零食;可是當你收到一件在網上購買的加大碼衣服時,發現隨件附送了一條能量棒,你又會有什麼感受呢?這種情境再也不是虛構故事,而是真正發生在近日的一個時裝品牌上,並引起極大爭議──品牌正正是早前因抄襲風波而官非纏身的快時尚品牌Forever 21。
事源有一群Forever 21的消費者在社交媒體Twitter上發表留言,表示Forever 21隨他們所購買的加大碼衣服附送了能量棒,令這群消費者覺得受到侮辱,深感憤怒。據悉,該能量棒是美國品牌Atkins的檸檬味能量條,以減肥時仍可食用為特點。Atkins為了宣傳產品而與Forever 21合作,隨訂單附送能量棒;當這個贈品配合加大碼衣服送出時,個別消費者卻頓時覺得Forever 21是在告誡他們要減肥,令他們感覺不被尊重 。雖然有些消費者堅稱品牌只單獨隨加大碼衣服附送,但是Forever 21隨即發表聲明,表示所有在這段時間內下訂單的顧客都會收到能量棒,並無特意針對加大碼的顧客,並承認因公司短視和疏忽而造成這次誤會,對此深感抱歉,現時已全面停止發放能量棒。
I went from a size 24 to 18, still a plus size girl, so I ordered jeans from @Forever21 Opened the package, when I looked inside I see this Atkins bar. What are you trying to Tell me Forever 21, I’m FAT, LOSE WEIGHT? do you give these to NON-PLUS SIZE WOMEN as well? pic.twitter.com/ds8kUTs7T7
— MissGG🏳️🌈 (@MissGirlGames) July 19, 2019
Forever 21 really put a fucking diet bar in with my plus size clothing order…I fucking can’t. 😡
— ✨💖Kat Ravioli💖✨ (@PinkMaggitKat) July 22, 2019
近年社會越加重視暴食症或厭食症等心理疾病,即使Forever 21今次真的沒有針對特定對象附送能量棒,不少人都擔心這個贈品會為消費者帶來錯誤訊息,導致罹患相關疾病的人會越來越多。當然,這次爭議的確極有可能是因為品牌粗心大意,沒有深思能量棒的象徵意義,因而造成這次的公演災難;若品牌並未藉此機會反省,連帶早前涉嫌抄襲的負面影響,恐怕只會令越來越多消費者離它而去。
Apparently @Forever21 sends out Atkins bars with all of its orders, which sends a wildly dangerous message to ALL of its customers. Not only is it fatshaming, it could also trigger people of all sizes who have EDs. This is as dangerous as it is inappropriate. http://t.co/gPfr3jMUK4
— Samantha Puc 🍦✨ (@theverbalthing) July 23, 2019
Cover image via unsplash, Instagram @forever 21
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25 July 2019, 12:00 PM
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