文藝、極繁主義、超現實和古怪，這些都是時尚品牌Gucci由創意總監Alessandro Michele執掌後的形容詞，品牌剛剛建立的Instagram 帳戶也是充滿藝術色彩。

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A post shared by Gucci Beauty (@guccibeauty) on Sep 13, 2018 at 11:28am PDT

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名為@Guccibeauty，整個Instagram卻未見任何美妝產品，只有一大堆來自大都會藝術博物館、Tate等的女子肖像油畫，從臉蛋極白的「童貞女王」伊麗莎白一世、日本女子版畫，到紅唇和捲髮的非洲女生也有，每幅作品旁還附上作品的資料和簡短的介紹，討論人物的故事時，同時提到她們的妝容和女性的美態。

Beauty represents an ideal of each place and era, a style that the artist felt was worth preserving.
（美妝代表著每個地方和時代理想中的形態，是一個藝術家認為值得保留的風格。）

– Gucci, via official website

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縱然這些女生沒有一個是一模一樣的，她們都是美的代表：日本女子展露著白晢光滑的肩膀，16世紀的貴族穿著透視的上衣和配戴大套的耳飾項鏈；有趣的是在女生肖像中也夾雜了男子的自畫像和具雌雄同體氣質的小男孩。品牌想說的是，美麗沒有一個嚴格的定義，所謂的標準，會隨著時空而改變。

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好吧，如果你對藝術的興趣不大，只想關心他們的黑金包裝唇膏、印上GG logo的眼影盤和磁吸式開盒的彩妝的話，這個Instagram也是適合你追蹤的，因為它將會是發佈香水、時裝秀造形、化妝品和聯乘系列的平台。