曾被馬來西亞時裝週評選為「Asia’s Most Influential Designer」，這位28歲的型男設計師可算是經歷風風雨雨。在2012年，Joe經已創立了自己的同名品牌，服飾大走簡約路線，設計則以男性或中性為主，更以「Chapter」為專屬的系列名稱。
只要細看Joe的設計，不難看到簡潔無縫的線條及強烈的黑白元素，加上多層次的剪裁，可見風格與主流相當不同。Joe也說：「I love layering. I also dress mostly in black. My designs reflect this and if you noticed, I tend to send out a lot of monochrome shades on the runway.」為了把個人喜好及情感好好釋放，衣服也成為了他的專屬代言人。可能你會認為，JOE CHIA的剪裁風格有點前衛，但這個男人卻霸氣回答：「Fashion does not necessarily have to follow trends」。
生活在吉蘭丹小鎮的Joe，自小已是位時裝迷：「When I was a kid, my parents often brought me and my siblings to flea markets. The fun part was when we had to perform a little D.I.Y to alter the stuff we bought so that they would fit properly.」小時候便是DIY的高手，Joe經常為自己縫製衣服，因此學懂了不少製衣技巧。
Running your own business is a challenge. There is more than just design when it comes to managing a fashion label. From handling the finances to making sure that your collections get produced on schedule, I have learnt a lot.
Big fish in a small pond” does sound very packed to me (laughs). Besides, “the big pond” is always a good place to explore and to meet different people of different talents. It’s always good to feel inspired, and I believe that “the big pond” has the limitless amount of inspiration to go around for everyone.