WHEN POP ART MEETS FASHION - HOKK fabrica

WHEN POP ART MEETS FASHION

HF Crewon April 21, 2014 at 12:36 pm

In the modern world, pop art can be seen everywhere. Most widely known by the pop artist Andy Warhol and his artwork of Marilyn Monroe, pop art emerged by the mass production of pop media, television, celebrities or animated characters. Pop art is truly an art form that can be mixed with daily objects. Born in New York and London in the 1960s, pop art has been remaining its firm stance as a form of art. Some have been criticizing it for being too commercialized, but others find it inevitable in the modern society.

Pop art exerted its public image by using the “silk screen” method to mass-produce commodities. This method arises to the origin of modern clothing’s textile designs.  

The 60s Pop Look 

 The 60s Pop Look

One of the prominent designers in the 1960s, Yves Saint Laurent, applied pop art in his new design. He printed animated characters or nude torso in his apparel, paying tribute to Tom Wesselmann. In 1991, Gianni Versace launched Andy Warhol Evening Dress based on the artist’s Marilyn Monroe print series from 1967 and Rebel without a Cause from 1985. Vibrant colours, short hair and bold accessories point out to a sense of pop art.

The Cartoon Look

 The Cartoon Look

As the name says, cartoon look applies famous characters in commodities or animations in textile clothing. Examples may include Mickey Mouse, Tweety and Snoopy. Cartoon look has been an all-loved look regardless of age, gender or nationality from its emergence.

The Modern Pop Look

The Modern Pop Look

Bold and colourful colours and comical touches are added to apparel. Andy Warhol, Disney characters, Obama and pronounced figures alike are all used as target materials for the modern pop look. The collaboration between Munich-based bag brand MCM and pop art duo Craig & Karl is one of the most successful collection recently.

Pop art nowadays is not only limited in art and fashion; it expands to various fields including interior design, jewellery and shoes. With the slightest touch of pop art, everything can turn light and comical.

TEXT: JISU J
GRAPHICS: TONY W
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