Socially responsible advertising should not promote or contribute to anything damaging to society. If an advertisement makes use of racial or sexist stereotypes, shows irresponsible parenting practices, encourages irresponsible use of alcohol or sexual behaviors, or attempts to emotionally manipulate a vulnerable audience such as children, then many would consider it to be socially irresponsible.
Of course, most of these standards are a matter of opinion. Any advertising message could be considered emotionally manipulative depending on how you look at it, so in practice it comes down to a subjective assessment of what is appropriate and what is not. There is always a risk that your ad campaign could unintentionally offend customers.
—Scott Thompson, ‘Social Responsibility in Advertising’