HOKK fabrica: Hf | Mijung Kim: MJ
On Being a Fashion Blogger
Hf: Why did you first start a fashion blog?
MJ：I first started a fashion blog because I felt my heart pounding whenever I saw pretty fashion items. I started looking at various brands and their collections through different channels and began collecting items one by one. I have always wanted to mix and match items and share my ideas and fashion related information to other fashion lovers. Now, I really grew to like operating my blog and love talking to other bloggers online.
Hf：What are the differences between now and when you first started your blog?
MJ：There are exactly two points that changed. First of all, I became more attached to styling and fashion. My goal became to upload good fashion photos with more unique styling. Second, as my blog grew, I received a lot of invitations to fashion shows and events, enabling me to get closer and faster access to fashion news and opening up opportunities for me to be a part of the fashion industry.
Hf：What are the merits of being a fashion blogger?
MJ：This follows the previous answer, but I became so happy to be a part of the fashion world by attending fashion shows and events. I met so many influential fashion people and other bloggers who always give me new inspirations. I realized how much work it takes to put through a single item or design on a runway. Being a blogger means I could share all these fashion knowledge to other people. It is indeed a very interesting thing to do.
Hf：How does a normal day as a fashion blogger go like?
MJ：I wake up and check my emails every morning. Since I have a lot of meetings and schedules, I tend not to over-attend events to focus more on my blog postings. I usually attend events that I feel like I could truly enjoy them. I also spend a lot of time in the dressroom deciding my outfit of the day. I normally start blog postings at night.
MJ’s World of Fashion
Hf：Who are you favorite designers?
MJ：This is so tough. I have so many! I like designers who have their own distinct features and unique mood, but to pick a few…
1. Tom Ford： Tom Ford is a wonderful designer, but ‘Tom Ford’ is a brand itself. He launches alluring, luxurious and sexy collections with perfection. Even though I am a woman, his suits are so enthralling. No single man would go wrong with his suits.
2. Christopher Kane: Christopher Kane’s collections are always breathtaking. I think he is a great designer who has a creative mind, able to make a great silhouette. His collections are quite unique and sometimes shocking, but at the same time high end and wearable, providing some fun to look or even to wear.
3. Hedi Slimane: I think the charm of fashion was watching Hedi Slimane rebrand Yves Saint Laurent label to one of the hottest and ‘hip’ brands in fashion history. It is indeed thrilling and exciting to watch how a brand’s image can be shaped so much with a touch of a single designer. I’m personally not a big fan of rock chic or the biker look, but I have always wanted to wear Hedi Slimane’s ripped jeans. I also love his clean cut coats and bags which have a different charm than those based on the biker look. As long as Hedi Slimane is at the creative director of YSL, Yves Saint Laurent is one of the brands I want to try on the most.
中：我想時尚的魔力就是欣賞著Hedi Slimane把Yves Saint Laurent重新包裝成時裝史上最紅、最hip的品牌，看著一位設計師如何去塑造一個品牌形象永遠是件令人振奮和刺激的事。雖然我個人其實不是搖滾風或是機車風的粉絲，但其實我也很想穿下Hedi Slimane的Ripped Jeans，另外我也很喜歡他那種剪裁俐落的大衣，有著有別於機車風的吸引力。只要Hedi Slimane還是YSL的創意總監，YSL也就是我最想嘗試的品牌。
Hf：What do you think the next 2015 S/S trend will be?
MJ：I think the two most important points of 2015 S/S will be denim and floral printing. Floral printings have been loved at every SS season, but I think the next SS season will foresee more flamboyant patterns. Celine, a leading brand in minimalism with their famous ‘Chic = minimal’ catchphrase, has presented blouse and skirts in floral printings for the next season. I am already hyped up for the upcoming 2015 SS season because it seems like we women could get access to a wider variety of floral printed clothes. Floral prints are women’s romantic ideals in spring and summer, after all.
MJ：And of course, Denim. It’s a steady item, but the usage of denim fabric in the 2015 S/S season seems to be more unique and varied. Feminine brands such as Stella McCartney, Fendi, Chloe and Leonard have shown denim jump suits already. I am also thinking of styling denim jump suits in a feminine way, not casually anymore. It’s already on my bucket list!
中：當然還有丹寧這歷久不衰的單品，來年的丹寧布料將會更加獨特和多變。像女性品牌如Stella McCartney, Fendi, Chole和Leonard就已經先行展示了丹寧連身衣。我也在想如何可以把丹寧連身衣穿得更女性化，而不再是隨性，不過它已在我的目標清單了！
Hf：Who’s your style icon?
MJ：Nick Wooster. Since I am not that tall, I admire Nick Wooster who showed the world that short men can also be stylish. He is charismatic and has good skills of layering. I actually grew to like him more after talking to him briefly at the Nick Wooster X IL CORSO collaboration party.
中：由於我本來就不高，我很佩服Nick Wooster向世界展示了矮男一樣可以穿得很時尚。他很有吸引力而且有很好的層次技巧，自之前在Nick Wooster X IL CORSO的派對上與他談過後，我就更加喜歡他了。
Inside MJ’s Wardrobe
The items I can’t live without/ 生活中不能缺少的物品
MJ：Basic t-shirt and top with good fabric and silhouette. Even if I have a lot of fancy items, the styling is not complete without basic items. A basic top can be worn anywhere in any look, and will look good whatsoever.
The style/item that I don’t like／ 我不喜歡的風格／物品
MJ：I like a wide range of styles such as casual, minimal and feminine, but I don’t like too funky styles or items that have a bad silhouette. I think silhouette is the most important factor in clothing, so if I see an item that is very detailed but has a horrible silhouette, then I would lose interest instantly.
MJ’s Perfect Outfits for…
A night out
A first date
Let’s Get Random
Hf：How long have you lived in Seoul?
MJ：I was born and raised in Seoul, but went to study abroad in the States when I was in middle school. I came back to Seoul for university but now I reside in Yongin, a city located at the south of Seoul.
Hf：Where’s your favorite place?
MJ：I like home the most. I do go to a lot of events, but I am the happiest and I feel most comfortable when I’m at home. I spend time by myself or with my puppies when I’m at home alone.
Hf：Where do you think is the best place for a date?
MJ：Outskirts. You can get away from the bustling city and relax. There are lots of good places to drive around and explore good food in the outskirts.
Hf：How about for a night out?
MJ：I thought clubs were the hottest places for a night out till not too long ago. However, now I think I would most probably spend a night out at a hotel bar with good music and a nice night view.
Hf：Where do you want to travel next?
MJ：Milano with no doubt. I liked resorts so always went on holiday trips to tropical places. I went to Milano once with parents when I was in high school, but that was when I didn’t have much interest in fashion. Next destination, though, would be Milano to explore fashion on hand!
Three More Fun Facts about MJ
On a Sunday morning, you can find me doing yoga at home.
My ‘healing spot’ is Browsing through fashion magazines at the couch in the dressroom.
My favorite scent is coffee! I am ready to start the day when I smell morning coffee.
Learn more about MJ
Blog (in Korean): lenabismj.co.kr , (in English):lenabismj.blogspot.kr and Instagram: lenabis_mj
All photos courtesy of Mijung Kim