As the style of makeup is evolving endlessly, the customers’ demand for charming design is emerging. This summer, Korean cosmetic giants have rolled out numerous collaboration series with cute little characters to attract the limited edition lovers.
Aritaum’s collaboration with Mr Men & Little Miss (MMLM) which is also known as Wagul Wagul in Korea, is a big hit because of its cute design. MMLM is a well-k nown animation series originated from the book series with each episode revolving around a silly character with distinct personalities. The Aritaum collection consists of five lip tints, eight nail polishes, six gel nails, nail pen set, nail art plate series, and two pouches. All of the products in the collection have one MMLM character on each which makes it so special.
Aritaum和作為韓國Wagul Wagul的Mr Men & Little Miss（MMLM）合作系列，因可愛的產品設計一度成為大熱話題。MMLM是源於圖書的知名系列動畫，每集都會圍繞一個愚笨、擁有截然不同人格魅力的角色。這個Aritaum系列共有5隻染色唇筆，8隻指甲油，6款Gel甲，美甲工具套裝，指甲彩繪圖案盤和兩個化妝小包。合作系列中每件產品都有一位MMLM動畫角色在上面，非常特別。
The Skinny Tint Pen has an easy and quick applicator because of its pen shaped design. It is known for its adorable design and compact size along with the vibrant colors it can afford with its longwearing effect. It comes out in five different shades suitable for everyone’s desire
The nail series is another wow-factor of this collaboration because it consists of many different products. Highlights include the MMLM limited edition nail art plate, which can produce cute nail art by simply stamping the cute characters on to the nails, as well as the colorful pouch.
VDL’s collaboration with Kakao’s Kakao Friends is another trendy match. Kakao Friends is a set of emoticons used in Korea’s most popular messaging service, Kakao Talk. There are mainly six characters: Black, Apeach, Muzi and Con, Frodo, Neo, and Tube. They are inspired by animals, which makes them extra cute.
This time around, VDL has released a large collection which consists of three blushes, three lip balms, four eye shadows, mascara, six gel pencil liners, perfume oil, hand perfume, make up corrector, and a nail kit. What makes VDL’s collaboration so unique is that the Kakao Friends characters are engraved in some of the products, such as, the blushes and lip balms.
Out of all, the nail kit is the most popular item as it is currently ranked top 4 on their official cite. The kit consists of tiny Kakao Friends nail stickers along with double plumbing topcoats. By placing a sticker of choice on to the nail and finishing it with the topcoat will make the nail look healthy, cute, and shine like a diamond.
Laneige’s collaboration with Playnomore is the latest of the trend as it is soon to be released on August 1st. However, beauty lovers are already on the eye for the cute lip gel, bb cushion, and mascara with Playnomore signature design imprinted on each.