It hasn’t been long since Sweden’s furniture giant IKEA landed in Korea, only to be threatened by a local retail store that just stepped up its game to a “town” status. E-Mart Town which opened in mid-June, as they named it, is a mega retail complex built in the Northwestern tip off Seoul, featuring an extensive range of products from home appliances to food and beverage facilities, catering for the trendy customers.
E-Mart is actually a big chain supermarket in Korea, with 152 stores nationwide along with its smaller installments called E-Mart Express to target more local customers. E-Mart Town is the largest installment among all, housing the existing E-Mart supermarket and a warehouse-style wholesale store, similar to IKEA, but over 3,300 m2 which is the size of ten soccer fields combined. Its supermarket, called E-mart Traders, is a Costco-style store that is fitted for bulk purchase, whereas the warehouse dubbed The Life is a heaven for furniture lovers, as it is fully stocked with ready-to-go home appliances and furniture, along with a customized shop that designs furniture according to the customers’ needs.
With its trend-savvy digital marketing strategy as it can be seen by its mobile-customized website, E-Mart Town is gathering hordes of people despite its remote location. One of its highlights include the Electro Mart, which opted for a male-friendly approach on the traditionally female-dominated shopping scene by housing over 1,000 figurines as well as drones, 3D printers, action cameras and other trendy gears.
The F&B section named Peacock Kitchen follows in the footsteps of the trendy food trucks, as seen by the array of international cuisines available at fancy food stalls, which embodies a food theme park by the words of an ELLE magazine editor.
Looking for a one-stop shopping experience? E-mart Town has it all. If you’re staying at Hongdae area next time, save some time for E-mart Town, since a 45-min train ride will take you directly to the venue from Hongik University Station.