The all-time famous K-pop group BigBang is hitting the charts with “Bae Bae,” “If You” and “Bang Bang,” but did you know that the group’s “Bae Bae” music video contained several references to traditional Korean culture? Hf will shed a new light on Big Bang’s “Bae Bae” music video by explaining on hidden references to traditional Korean culture. Let’s go!
Traditional Korean clothing, “hanbok” was shown at the latter part of the music video. Not only Big Bang members were wearing it, but also Caucasian female models were wearing hanbok. By showing that the beauty of hanbok applies not only to Koreans but also to Westerners, such feature can be seen as spreading the beauty of hanbok to the world.
The music video uses lot of colors throughout the movie. Critics say that using hanboks with vibrant colors blended very well with the overall movie while naturally advocating the beauty of hanbok.
Along with the lyrics, Big Bang’s “Bae Bae” music video showed traditional Korean food, chapssal teok. Made from a type of rice called chapssal, chapssal teok is a form of traditional Korean rice cake which has been a part of the Korean cuisine for centuries. BigBang cleverly uses the sticky nature of chapssal teok to describe how well-matched they are to their loved ones. In one scene they also use rice, which takes up the main part of every Koreans’ meal.
With women dressed in hanbok, Bigbang members show yet another traditional Korean folkway, Ganggangsullae. Designated as UNESCO’s Intangible Cultural Heritage of Humanity, ganggangsullae is normally carried out in mid-August of the lunar calendar for the land’s fertility. As it can be seen from the music video, people (usually girls) go round in circles while holding hands and sing the song wishing for fertility. It is said that this act of folkway was a way for traditional Korean girls to release stress and feel free, away from the strict rules of their traditional family.
In one interview, when talking about “Bae Bae” music video, Taeyang, a member of Big Bang, said, “There are many great things in Korea. We (the members) like things that are Korean and its style.” Advertising something Korean may not have been intended firsthand, but by mixing the beauty of tradition in a groovy way, Big Bang certainly did show the world of traditional Korean culture’s greatness and splendor.