每次準備到首爾旅遊前，筆者也會先找尋當地有什麼新興街頭品牌──事實上，這不是一件難事，因為韓國相當盛產街頭服飾，但很多牌子來得快，去得也快；真正有特色的、能夠在市場上站穩陣腳的品牌，可能十個手指頭也數得出來。以下這三個筆者鐘情的地道韓國品牌，不但有著玩味的噱頭與獨特的設計，有的價錢也比較親民。

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AJO AJOBYAJO

假如你是韓國男團的粉絲，應該對這個品牌不太陌生吧。深受BTS、WINNER及WANNA ONE成員歡迎的品牌AJO AJOBYAJO由Ehyung K. 和Inseup H. 兩位設計師所創立。記得筆者之所以發現這個品牌，全因為一件曝光率超高的拼貼方格恤衫。若你仔細看看品牌的設計，便會發現很多也受到90年代街頭運動風所啟發，而且設計版型也偏大。身型較嬌小的女生不妨看看AJO AJOBYAJO的旗下支線「FINK」。這個專為女生而設的系列近日便推出了許多可愛、玩味的插圖T裇，而筆者也忍不住把那件「Crying Manga」衛衣買了回家！

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此外，AJO AJOBYAJO的硬照也充滿著玩味、童趣。 除了經常找小朋友出鏡，筆者特別喜歡品牌找來的「陰柔男模」。在獨特的穿衣搭配下，品牌似乎也想顛覆一貫的性別形象。

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MORE THAN DOPE

若你有留意韓國街頭品牌的發展，不難看到許多設計也變得重覆而單一，尤其是Oversized T裇，幾乎所有品牌也會設計這種服飾，分別就只在於logo的不同。直至看到品牌MORE THAN DOPE的「乳牛不規則T裇」後，筆者便一直記住了這個品牌。

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創立於2014年的MORE THAN DOPE以大膽、流行的設計與配色而聞名。在最近推出的系列裡，品牌似乎受到原宿時尚的啟發——極為原創的紮染牛仔褲、DIY運動鞋、中空拉鍊T裇、還有超復古的蛇皮圖案褲子！相信這些浮誇設計必定十分合街頭風粉絲的心意。

題外話：短期內不會去首爾的你不用失望，因為這個品牌最方便之處就是備有全球運送服務。

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ESC STUDIO

總有人覺得街頭風就是標奇立異，但其實這種風格也有簡約的一面，而無性品牌ESC STUDIO就是最好的例子。品牌經常採用獨特的物料和圖案，加上強調細節美的設計精神，令服飾極為原創：走了「歪路」的藍色扣子恤衫、幾乎全露大腿的牛仔褲，還有那件「理敳随恃」上衣，究竟這四個字是什麼意思？筆者到現在也找不到答案。

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如果要說品牌一個不太吸引的地方，就是ESC STUDIO很喜歡刻意把版型放大，有時服裝會Oversized得連手腳也完全遮蓋起來，不過你也可以自行調整一下，拉起手袖或摺起褲腳，若是短袖的話不妨內搭mesh top 。

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