A Family Affair:看得出誰是媽媽誰是女兒嗎? - HOKK fabrica

A Family Affair:看得出誰是媽媽誰是女兒嗎?

HF Crewon January 16, 2015 at 10:38 am

不知大家有沒有留意,近期的時裝廣告,很多都用了上年紀的女性來當模特兒,宣傳那種年紀跟時尚態度沒關係的主義。這個時候,Lanvin也來參一腳,在15年春季廣告中,品牌邀請了多對模特兒母女來拍攝。但不同的是,在這些相片中,你找不到「老」字。

family, mother and daughter, sibling, models, lanvin, ss15,Jeanne Lanvin, Pat Cleveland, Anna Clevel, Kirsten Owen, Billie Rose Owen, Violetta Sanchez, Luz Godin, Alber Elbaz, Family Affair
Pat Cleveland 和女兒 Anna Cleveland

這個春季廣告的意念來自品牌以母親女兒為設計概念的logo,亦即是象徵着品牌創辦人Jeanne Lanvin與女兒,也同時慶祝品牌的125週年。多位老牌名模如Violetta Sanchez, Pat Cleveland 和Kirsten Owen等都應邀與女兒一同拍攝。

family, mother and daughter, sibling, models, lanvin, ss15,Jeanne Lanvin, Pat Cleveland, Anna Clevel, Kirsten Owen, Billie Rose Owen, Violetta Sanchez, Luz Godin, Alber Elbaz, Family Affair
Kirsten Owen和女兒 Billie Rose Owen
family, mother and daughter, sibling, models, lanvin, ss15,Jeanne Lanvin, Pat Cleveland, Anna Clevel, Kirsten Owen, Billie Rose Owen, Violetta Sanchez, Luz Godin, Alber Elbaz, Family Affair
Violetta Sanchez和女兒Luz Godin

在廣告中,眾位母親跟女兒作相同打扮,加上母親和女兒本來就有點像樣,乍看之下真的分不出誰是媽媽誰是女兒。媽媽和女兒的身材都非常均勻,模特兒的後代果然還是有遺傳優勢。亦母女亦姊妹的長相,應該令不少女士羨慕吧。

I like that the campaign doesn’t only have images, it has a story.
-Alber Elbaz,Lanvin creative director

品牌的創意總監Alber Elbaz說,廣告名稱是「Family Affair」,拍攝母女就像是當為訪客走進他們的家中,聽她們所說她們家的故事,很是溫馨。

family, mother and daughter, sibling, models, lanvin, ss15,Jeanne Lanvin, Pat Cleveland, Anna Clevel, Kirsten Owen, Billie Rose Owen, Violetta Sanchez, Luz Godin, Alber Elbaz, Family Affair family, mother and daughter, sibling, models, lanvin, ss15,Jeanne Lanvin, Pat Cleveland, Anna Clevel, Kirsten Owen, Billie Rose Owen, Violetta Sanchez, Luz Godin, Alber Elbaz, Family Affair family, mother and daughter, sibling, models, lanvin, ss15,Jeanne Lanvin, Pat Cleveland, Anna Clevel, Kirsten Owen, Billie Rose Owen, Violetta Sanchez, Luz Godin, Alber Elbaz, Family Affair

看着母女們在鏡頭前開心地互動,你便會發現,美貌也許不會永遠的停留,卻能一直傳承下去。 

Photo Courtesy of Lanvin.

TEXT: CRYSTAL C
GRAPHICS: TONY W / HOKK FABRICA

 

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