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MICKEY D’S BURGER LOCALISATION

They might sound weird, but they’re all McDonalds! Who doesn’t love McDonalds (once in a while)? Fast, tasty and cheap, McDonalds offer standardized products worldwide serving around 68 million customers daily in 119 countries. In order to strive in the local market, McDonalds came up with localized burgers to target local customers. Let’s look more closely at the range of the burgers that you can only find in that specific country.

01   Hong Kong – Shogun Burger

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Shogun Burger is a teriyaki pork patty with lettuce served on a sesame seed bun.

02   South Korea – Bulgogi Burger

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South Korea’s specialty, Bulgogi replaces the meat patty on a burger.

03   Japan – Koroke Burger

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Modifying the Japanese delight, Korote Burger consists of mashed potato, cabbage and katsu sauce.

04   Thailand – Samurai Pork Burger

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The Samurai Pork Burger, featured on the menu in Thailand, features pork instead of a beef patty.

05   India – McAloo Tikki Burger

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Burgers in India are mostly made of chicken or vegetables since the majority of the population don’t consume beef for religious rules.

06   Israel – McKebab

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Burgers are served on flatbread instead of a bun.

07   Middle East – McArabia

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McArabia features a pita bread instead of a bun.

08  Belgium – Croque McDo

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Belgium’s Croque McDo features two slices or Emmental cheese and a slice of toasted ham sliced between the burger buns. This is an adaptation of the croquet-monsieur sandwich commonly found in Belgium and France.

09   Germany – McSausage

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Surprise! No wonder the Germans have their all-time-favorite sausages in the burgers.

10   Italy – McItaly

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Specialized Italian McDonalds Burger ‘McItaly’ features burgers with 100-percent-Italy-made meat, pancetta, parmesan cheese, bresaola, extra-virgin oril and ciabatta rolls.

TEXT: JISU J