As the style of makeup is evolving endlessly, the customers’ demand for charming design is emerging. This summer, Korean cosmetic giants have rolled out numerous collaboration series with cute little characters to attract the limited edition lovers.
隨著美妝風格不斷進步,顧客對有魅力的美妝品設計需求也正慢慢浮現。今個夏天,韓國美妝巨頭們隆重推出了眾多與可愛人物角色的合作系列來吸引一群限量版愛好者們。
#1 ARITAUM x Mr Men Little Miss
Aritaum’s collaboration with Mr Men & Little Miss (MMLM) which is also known as Wagul Wagul in Korea, is a big hit because of its cute design. MMLM is a well-k nown animation series originated from the book series with each episode revolving around a silly character with distinct personalities. The Aritaum collection consists of five lip tints, eight nail polishes, six gel nails, nail pen set, nail art plate series, and two pouches. All of the products in the collection have one MMLM character on each which makes it so special.
Aritaum和作為韓國Wagul Wagul的Mr Men & Little Miss(MMLM)合作系列,因可愛的產品設計一度成為大熱話題。MMLM是源於圖書的知名系列動畫,每集都會圍繞一個愚笨、擁有截然不同人格魅力的角色。這個Aritaum系列共有5隻染色唇筆,8隻指甲油,6款Gel甲,美甲工具套裝,指甲彩繪圖案盤和兩個化妝小包。合作系列中每件產品都有一位MMLM動畫角色在上面,非常特別。
The Skinny Tint Pen has an easy and quick applicator because of its pen shaped design. It is known for its adorable design and compact size along with the vibrant colors it can afford with its longwearing effect. It comes out in five different shades suitable for everyone’s desire
細細的染色唇筆因其筆狀設計,使用起來簡單又方便。可愛的設計和小巧的尺寸搭配了鮮明色彩和提供長久妝效,令它為人所知。而5種不同色彩更滿足了每個人的慾望。
The nail series is another wow-factor of this collaboration because it consists of many different products. Highlights include the MMLM limited edition nail art plate, which can produce cute nail art by simply stamping the cute characters on to the nails, as well as the colorful pouch.
指甲系列因多樣的產品種類,成為該合作系列中另一個搶眼的焦點。亮點包括了MMLM限量版指甲彩繪圖案盤,它利用簡單的蓋章技巧就能將可愛角色的圖案印在指甲上,如色彩繽紛的化妝袋上的圖案一樣塑造出漂亮的指甲彩繪。
Check out the stamping nails in a clip:
查看怎樣應用指甲彩繪圖案盤和使用技巧:
#2 VDL x KAKAO FRIENDS
VDL’s collaboration with Kakao’s Kakao Friends is another trendy match. Kakao Friends is a set of emoticons used in Korea’s most popular messaging service, Kakao Talk. There are mainly six characters: Black, Apeach, Muzi and Con, Frodo, Neo, and Tube. They are inspired by animals, which makes them extra cute.
VDL和Kakao的Kakao Friends合作的美妝品是另一類流行配搭。Kakao Friends是韓國最普遍的通訊服務Kakao Talk中的一組圖案表情。共有六個角色:Black、Apeach、Muzi和Con、Frodo、Neo以及Tube。它們均從動物形象獲得靈感,因此看上去額外可愛。
This time around, VDL has released a large collection which consists of three blushes, three lip balms, four eye shadows, mascara, six gel pencil liners, perfume oil, hand perfume, make up corrector, and a nail kit. What makes VDL’s collaboration so unique is that the Kakao Friends characters are engraved in some of the products, such as, the blushes and lip balms.
這段時期裡,VDL推出了一個大規模的美妝品合作系列,裏面有3款胭脂、3隻唇膏、4款眼影、睫毛膏、6隻gel鉛筆眼線、香氛油和香氛手霜、遮瑕筆以及美甲套裝。這個系列之所以如此獨特,是因為Kakao Friends的角色都被雕刻在產品裡,例如胭脂和唇膏。
Out of all, the nail kit is the most popular item as it is currently ranked top 4 on their official cite. The kit consists of tiny Kakao Friends nail stickers along with double plumbing topcoats. By placing a sticker of choice on to the nail and finishing it with the topcoat will make the nail look healthy, cute, and shine like a diamond.
在眾多產品中,美甲套裝是其中最受歡迎的一款單品,至今位列官網產品第4位排名。這個套裝由小小的Kakao Friends指甲貼紙和雙效護甲油組成。通過將貼紙放上指甲,並塗上一層護甲油,營造出健康、漂亮如鑽石般散發光澤的指甲造型。
#3 LANEIGE x PLAYNOMORE
Laneige’s collaboration with Playnomore is the latest of the trend as it is soon to be released on August 1st. However, beauty lovers are already on the eye for the cute lip gel, bb cushion, and mascara with Playnomore signature design imprinted on each.
Laneige和Playnomore的合作是最新的流行話題,它們即將在8月1日正式推出。不過美妝愛好者們已經將眼光放在了每件有著Playnomore標誌性設計圖案的漂亮唇彩,BB cushion和睫毛膏上了。
Laneige is not releasing any new products in this collaboration but instead revamping the bestsellers, such as the BB cushion.
Laneige並沒有在這個合作系列中推出任何新開發產品,反而是推出重新包裝的熱賣產品,例如BB cushion。
TEXT: SUNGEUN KIM
CHINESE TRANSLATION: KWAN
K-BEAUTY,更多韓國美容資訊:
《韓國編輯推薦5大最愛美容面膜!》
《柔弱女out,強勢女「센언니」妝容正式回歸!》
《她們是創造韓國新生代健美風潮的兩位女神!》
《韓國小編教你用花來美甲!》
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