Need to keep up with the latest K-fashion trend? Here are some interesting boutiques worth visiting in Gangnam-gu, Seoul, Korea. I promise you will be awed by how amazing the shops are inside and out.
Gentle Monster is not an ordinary eyewear shop. Their 5th space located in Garosu-gil is themed after the concept of “Home and Recovery,” which adds a touch of emotional context to the design of the store. Each showroom located all over Seoul displays its own unique story and is even considered one of the hottest places to visit by many tourists.
地址｜23, Apgujeong-ro 10-gil, Gangnam-gu, Seoul, Korea
Spello is another must-visit destination known for its unique design. Taking cues from the interior of a large safe, it has a very eye-catching exterior and interior. Their customers are ranked on silver, gold, or diamond, according to their annual quantity purchase. VIP customers get the priority of using the safe as a private storage, just like an actual safe used in the bank. From casual to classic, Spello has all types of premium handmade men’s shoes. Plus a few women’s for a cute couple look. All of their shoes are made with high quality leather and is very comfortable as well. They also sell wallets, bags, and accessories so if you want to rock the dandy look, visit Spello!
地址｜ 18, Dosan-daero 11-gil, Gangnam-gu, Seoul, Korea
Boon the Shop
As “mixed” as their concept, in Boon the Shop, you can meet cool and contemporary styles in different elements such as fashion, music, art, and dining, all in one building. Their first private label, “LA Project,” was chosen to express the freedom and vibrant energy of Los Angeles inspired by the global fashion leaders and Hollywood celebrities. Boon the Shop introduces various traditions and reflects the carefree lifestyle of LA and its popular, hip brands. Boon the Shop even has a cafe and a bar.
Boon the Shop這家店主題是個「大雜燴」，你在這能找到各種酷炫前衛的元素，有關時尚、音樂、藝術還有美食，所有這些都被囊括在這一幢樓裡。他們的首個自家品牌LA Project靈感來源於洛杉磯的國際時尚領袖和荷裡活名人，傳達出了洛杉磯的自由和活力四射。 Boon the Shop帶給大家的不僅是各種傳統風格，還有洛杉磯的潮牌以及那種無憂無慮的生活方式。 Boon the Shop甚至還有一個咖啡廳和一個酒吧。
地址： 89, Cheongdam-dong, Gangnam-gu, Seoul, Korea
Koon is a five story select shop with high-end contemporary items. It is definitely one of the trendiest stores in town. Koon is even popular among famous celebrities such as Jeong Useong, Jo In sung, Ko So Young, Kang Dong Won, Sandara Park, and much more. The first floor has sunglasses, accessories, fragrance, candles, and body products. The rest are all fashion and street style. It also has an outlet at the very top where you can find past season items for a reasonable price range. My personal favorite is their Nike collection because it carries shoes that are limited or out of stock in regular stores. They go on brand sales once in a while so look out for that as well!
地址｜ 1F, 263, Seohyeon-dong, Bundang-gu, Seongnam-si, Gyeonggi-do, Korea
TEXT: SUNGUEN KIM
CHINESE TRANSLATION:ELLEN N
DESIGN: JOANNE L/HOKK FABRICA