About HF

     Leaning against the glass barrier of the mezzanine in the Hf Office is the Muse of HOKK fabrica, Nala. There she sits, a stiff black foam board containing all the scraps of ideas that make the company. She embodies the very spirit and attitude of the Hf quintessence, a young woman who desires freedom but shows composure in her spontaneity, who believes in herself, sometimes a little stubbon and nostalgic, but is open-minded enough to explore new ideas, who questions the status quo and welcomes challenges. Yes, she’s a woman who follows her heart, going by the philosophy,

‘Take it out, Put it on, Style it up, Show it off’.

     The mezzanine in the Hf office overlooks the Hfamily busying writing, editing, styling and preparing for their online shop Hf Boutique and online magazine Hf Headline. From flea markets to high streets, their style team has collected over 300 pieces of authentic clothing and accessories from London, Paris and New York. But before they arrive Hf Boutique, they are carefully examined, graded and pampered. Read more about Hf Vintage here.

     While photographers are busy shooting at the studio next door, editors are scratching their heads over the next editorial. Hf Headline is the sort of magazine Nala would want to read and the whole Hf family aspires to realize the things Nala would be interested to know about.

Trends fade but taste lasts. HOKK fabrica endeavours to maintain their aesthetics and craftsmanship in both fashion and art.